Sunday, October 12, 2014

10/14 - CRUMBS Bake Shop Celebrates with Grand Re-Opening, Crumbs Samples!

Crumbs Bake Shop and (See link for locations and to make orders) Plans Grand Opening and Re-Launch on Tuesday, October 14th at 7:30AM!
Host of CNBC’s The Profit, Marcus Lemonis, plans a special appearance at the Garment District location at 12:45PM to celebrate the the grand opening and the premiere of "The Profit" which airs Tuesday at 10PM/EST

Lincolnshire, IL/Oklahoma City, OK – October 10, 2014 –Crumbs Bake Shop, a popular specialty retail chain, is celebrating its grand re-opening on Tuesday, October 14th at 1385 Broadway (between 37/38th) in New York, beginning at 7:30 am, under the direction of Marcus Lemonis, entrepreneur and host of CNBC’s hit reality series The Profit, and Fischer Enterprises, owner of Dippin’ Dots, LLC and Doc Popcorn, LLC. Lemonis and Fischer Enterprises formed a joint venture, Lemonis Fischer Acquisition Company, LLC, to save the bake shop from closing its doors last July when it was on the heels of bankruptcy, and initiated plans for the bake shop to not only re-open its doors, but to put a process in place to diversify the brand and bring new products to the mass market, including a new cookie line, ice cream products and a chocolate bar among other confectionary items.
Lemonis’ hit reality series, The Profit, returns to CNBC on October 14th at 10pm ET/PT. In honor of the show’s premiere and the long anticipated re-opening of the iconic Crumbs Bake Shop, Lemonis will appear at Tuesday’s grand re-opening celebration in the Garment District at 12:45 pm, where customers will have the opportunity to sample many popular favorites Crumbs cupcakes, including Red Velvet, Carrot Cake and Cookies & Cream. Customers can expect a new, modern experience at the renovated facility which has been repainted and now features a new merchandising cooler installed for showcasing its frozen dessert product offerings. While all of the traditional Crumbs classic cupcakes will be available for sampling and purchasing, a few new flavors that have already been added to the menu including a Sweet Pete’s Salted Caramel Chocolate Cupcake and a Key West Key Lime Pie Cupcake will also be available. Additionally, Crumbs will now offer a variety of cupcakes, cookies and brownies as gluten-free and will be featuring the already popular Crumbnut, a doughnut-croissant hybrid, and the new Baissant, which is a combination of the bagel and croissant.
Plans are in place for Crumbs to re-open an additional 25 locations in the next 30 days in major metropolitan areas including Boston, Chicago, Los Angeles, Newark, DE, New York and Washington, DC. Store re-openings will be announced in the coming weeks online and via social media, and online ordering will be available at the newly revamped website on October 14th as well.
For more information regarding Crumbs Bake Shop, or to purchase goods online, visit, and tune into CNBC Tuesday’s at 10pm ET/PT to watch Lemonis as he saves struggling businesses on The Profit.
Who is excited for the return of the Crumbs Bake Shop?
Which are your favorite flavors?
Share your thoughts in the comments section below!
Enjoy the samples,
Terresa =)

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