RECAP of "Instant Gratification" Pop Up with Free Cereal, Wifi & Giant Teddy Bears!

The "Instant Gratification" art installation Pop-up that is giving away free cereal, wifi and more is coming to an end Sunday, September 21, 2014.  Don't miss out! More information can be found in the link above.

A giant life-sized teddy bear greets you outside on your way in! Here, you can see, our two fav things, internet and cereal! Phone is attached to paw at all times and cereal (looks like this one is attached to the tummy!)

Once, you're inside, you're greeted with a wall of cereal bowls, and cute phone cases.  The middle area provides charging for your phone and electronic devices.  In the back, you can get a bowl of free cereal - mix and match, with a choice of whole milk, 2% milk, almond milk. Feel free to get seconds or thirds!

As you walk up to the second floor, you're greeted with a wall that says, "Who needs a teddy when you've a got a smart phone?" Good question! This teddy is feeling down and needs some hugs! There's nothing quite like the hug of a giant teddy bear!

Here, I've brought Itty Bitty Boo for some bear selfie fun! Click the link above for some Boo fun.

Giant Bear can't sleep without a plushie, and neither can Itty Bitty Boo! Aww.

Itty Bitty Boo says, Peek a Boo on Giant Bear's Ear.

This is America's Next Top Model: Teddy Bear Version!

There's a lot of teddy bear action - the kiddos love it! It looks like teddy bear pillow fight.

Here, Itty Bitty Boo is having a spoonful of Trix! Nomnom

And be sure to check out Rachel Lee Hovnanian's "Plastic Perfect" exhibition at the Leila Heller Gallery, ending October 18, 2014. Click on link or see related links below.

Itty Bitty Boo is ready to jump into the delectable bowls of cereal, but gets a selfie first!

Instagram selfie - Itty Bitty Boo gobbles the falling cereal - it is a work of art!

This giant teddy bear is cereal-coma-ed! Haha

Here, I attempt at creating a giant teddy bear pyramid - they're too soft! It also looks like the bears are planking, lol.

I sneaked a paparrazzi photo of another visitor - there were like 7-8 giant bears on the 2nd floor! Oh let your imagination go wild.

Itty Bitty Boo gets a selfie with one of the iPhone cases - meet Flappy Penguin-y!

The artist, Rachel Lee Hovnanian, herself serves up some cereal for us! Thanks for the awesome art installation; had a lot of fun.

In the background, you can see the selection of cereal to choose from!  From Fruit Loops to Lucky Charms, Rice Krispies to Trix, there's also Wheaties and Frosted Flakes! Which is your favorite - leave a comment below.

Outside, the sign says, "The Best Things in Life are Free! Cereal & Wifi!" I couldn't agree more - Terresa's Steals and Deals - NYC's  Best Kept Secrets! HOLLA @ terresaling.com

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Image: Forplay: Helen and Travis, 2014, Archival Pigment Print, 60.5 X 43 inches / 153.6 X 109 cm

If you enjoyed Rachel Lee Hovnanian's Art Installation Pop Up "Instant Gratification" where there was free cereal, wifi and giant life-size teddy bears, be sure to stop by her "Plastic Perfect" exhibition.

If you missed the "Instant Gratification" popup, click here for a fun recap!

It is been held at the Leila Heller Gallery at 568 West 25th Street, New York, NY 10001 from September 4, 2014 to October 18, 2014. 

For more information, click here.


www.leilahellergallery.com

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9/18 - 9/21 - "Instant Gratification" Free Lucky Charms and Frosted Flakes Coming to Artist's Pop-Up Cafe!

Rachel Lee Hovnanian

September 18 - September 21, 2014
Free Lucky Charms and Frosted Flakes!
Free WiFi too!

Repost from Dnainfo.com:

SOHO — This exhibition's grrrrrrrreat.

An artist is investigating her own relationship to technology — and sugary cereal — with a pop-up cafe and free cereal bar in SoHo later this month that aims to draw parallels between the two. 

Rachel Lee Hovnanian's "Instant Gratification" installation will open Sept. 18 at 452 West Broadway, where visitors can get free bowls of Frosted Flakes or Lucky Charms from clear plastic containers. The space will also offer free Wi-Fi, in an attempt connect the ideas of overindulging on sweet cereal and social media.

Hovnanian said the exhibition was inspired in part by her mother, who ran a cooking school, was a gourmet chef and was distinctly not a fan of sugar cereal.

"She basically would not allow me to have all those things," the artist said. "I would beg because all my friends were eating them. Whatever you don't get, you want, you know?"

Hovnanian's mother disliked what she saw as "synthetic" food.

"Like with Tang," Hovnanian said. "She would say, 'Why would you have fake orange juice when you could have the real thing?'"

This got Hovnanian thinking about her relationship to her phone and social media, which is often criticized as a sort of "synthetic" form of human interaction, she said.

"I'm so on my phone all the time. I just can't leave home without it, basically," she said. "I sort of put those two together."

Hovnanian said that neither sugar cereal nor social media are objectively bad — but they're better in moderation.

"I'm addicted to being online, I'm addicted to Wi-Fi, having Wi-Fi," she said. "I think there's, like, this little pause where I have to say, 'OK, wait a minute, I can eat a whole box of cereal, I can spend five hours on the phone.'"

Hovnanian said rather than casting judgment, she's using the topics as means for discussion as an artist.

"I'm sort of pausing to say, 'OK, this is all fun and it's great and I love it,'" she said, "'but we gotta also sort of watch ourselves so that we don't get totally sucked in all the time.'"

The installation is running at the same time as Hovnanian's show "Plastic Perfect," which opened Thursday, Sept. 4, at the Leila Heller Gallery in Chelsea and will be on view through Oct. 18.

"Instant Gratification" opens Sept. 18 at 6 p.m., and will be open 10 a.m. to 6 p.m. for the following three days, through Sept. 21.

Enjoy your free cereal, art and wifi,

Terresa =)

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