Friday, 9/8/17, 1PM to 7PM
Astor Place
FACEBOOK EVENT HERE
MORE INFO HERE!
Dyson Supersonic Lab
Extreme heat. Brushing. Chemicals and coloring. Everyday styling regimes can cause invisible, irreversible damage. These effects can take months to appear, whether it’s split ends, breakage, less shine or diminished style retention.
Conventional thinking has held everyone else back – to find a solution, we knew we had to start from scratch. We created an entire suite of in-house laboratories to study the science of hair. Over 4 years, 103 Dyson engineers, trichologists and stylists looked at everything from airflow dynamics to hair’s cellular structure.
We took what we learned over the years, turned convention on its head and rethought the hair dryer. The Dyson Supersonic™ hair dryer has intelligent heat control technology, which helps prevent extreme heat damage to protect hair’s natural shine. Our digital motor V9 is on average six times faster, a third of the weight, and half the size of other hair dryer motors.
Our testing showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat. Now, we’re opening up our labs to share what we’ve learned. Experience the Dyson Supersonic hair dryer at the Dyson Supersonic Lab. Receive a complimentary dry styling and advice from our hair experts on how to care for your hair. To find out more, book an appointment at the link above. It appears there is no more availability online. Try walking in!
Enjoy, happy NYFW,
Terresa :)
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