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Monday, May 26, 2014

Ends 7/6/14 - Check Out the Castello Cheese Pop-Up and Sample Some Delicious Premium Cheeses and More!

Artisan cheese maker Castello has opened up a pop-up store in SoHo where it "will offer visitors a selection of premium cheeses; interactive tastings; elegant, made-to-order Premium Cheese Layer Cakes for celebrations; mini seminars about entertaining with cheese ; experiential evenings centered around cheese; and in-store sculpting demonstrations transforming premium cheese into works of art depicting New York City landmarks."

The popup is open until July 6, 2014 and is located at 462 West Broadway


Castello USA PopUp Facebook page 

For more info: castellocheese.com Enjoy the cheese!

Cheeze,

Terresa =D





Castello Cheese Pop-Up Storefront

Open Today Sign - Discover the Art of Cheese
#CastelloArt





Open Until July 6, 2014

Take the Castello Cheesemonger Challenge!
Enjoy a blind taste test of Castello cheeses and try to identify each type or flavor 
Answer correctly and save 20% on your purchase
See a store representative for details
#CastelloArt @CastelloUSA


                                                Inside
                                           It's made of cheese!
Welcome Cheese Lovers!


                                         Alps Weissbier Cheese Samples with Jam
Cheese for sale and other tools



Share your photos and experiences using the hashtag #CastelloArt
Check in to the Castello New York Pop-Up Store for tips and gourmet rewards
#CastelloArt @CastelloUSA



Another great sample of cheeses that look like doughnuts!
Some salty, sweet, others with alcohol in it!


Honey to go with the cheese and more for sale


Tasty jams for sale


These packaged cheeses and dips make great gifts!


Front view of the cheese city


Other items for sale


More stuff


Nomnom cheeses for sale!

UPDATED 5/31/14 - SCHEDULE OF EVENTS:

CHEESEMONGER CHALLENGE – Fancy putting your palate and cheese prowess to the test? Wearing a blindfold, all you have to do is try three Castello® cheeses and guess which is which to receive a certificate of excellence – everybody is a winner! For those food lovers who can correctly identify the three cheeses, you will earn a 20% discount on your next purchase. FREE CHALLENGE AVAILABLE FROM 11:00 A.M. TO 7:00 P.M. DAILY.

PERFECT PANINI – Discover the art of making tasty, artisanal grilled panini sandwiches with premium Castello® cheeses. FREE CLASSES ARE AVAILABLE EVERY WEDNESDAY BETWEEN 12:00 AND 7:00 P.M.

FONDUE FOR YOU – Learn the right tools and ingredients to creatively craft a delectable Castello® cheese fondue platter for you and your friends. FREE CLASSES ARE AVAILABLE EVERY THURSDAY BETWEEN 12:00 and 7:00 P.M.

 BYE-BYE, PB&J – Forget peanut butter - cheese is the new perfect pairing with jelly! A tasty snack session pairs our favorite Castello cheeses with fruity jams, pastes and spreads. FREE CLASSES ARE AVAILABLE EVERY FRIDAY BETWEEN 12:00 AND 7:00 P.M.

LIVE ART SCULPTING – Watch as renowned food artists Jim Victor and his wife, Marie Pelton, create iconic New York landscapes out of our delicious Castello® Alps Selection Hirten cheese. Jim and Marie will unveil their cheese rendition of the New York City skyline at our Grand Opening on May 14th.
June 4th through 6th - Jim and Marie will be live, in-store crafting a sculpture of Times Square
June 18th-20th - Jim and Marie will be live, in-store to craft a sculpture of the Brooklyn Bridge


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